Know design should and should not be done.
For example, iPad
Knowing the difference between an application and mobile web sites.
A website immediately available when users access via the Internet. If you have a website on the Internet, mobile phone
Know if you need to create a separate mobile website.
Because your website can be accessed by mobile users, whether you even need to create a separate website? One way to make this decision is to check Google Analytics on your website today. From here, you can quickly find the total number of mobile devices accessing your website. You can also see if the numbers go up or changed. Use the results to help determine whether it is time to invest in the mobile space.
Know what's out there.
Begin to investigate competitors and brands on different mobile devices. You will find a variety in what you experience as a user. For example, Whole Foods really optimized for using mobile phones with a separate mobile website. You can compare them with the traditional site of their mobile sites from your PC by clicking on the "mobile site" in the footer of their website.
Another example of a site designed for mobile users Wired Magazine. On the other hand, J Crew do not have a separate mobile site. Visit them on the mobile device and you'll see an exact replica of their website. The presence of mobile they are not directed to online shoppers who want to quickly make a purchase. Martha Stewart is another example of mobile phone brands whose presence appears to be based on a traditional website design rather than tailored for mobile users.