- Adam Urbanski, TheMarketingMentors.com –
“Most people like to overcomplicate things and then they become
overwhelmed by too much information and the complexity of what they are
trying to create. My advice to all my clients and to everyone reading
this is this: map out a simple action plan and work diligently to
implement it.
My favorite saying to all my students is this: If something is worth
doing, it’s worth doing poorly to start with! It’s implementation over
perfection!”
- Chris Knight, Ezine
Articles Blog – “Set
your goals higher than you think you can achieve and then don’t worry
about the ‘how you’ll achieve it’… Whatever you think most about
expands. If you’re committed, you’ll find a way to pull off the results
you’re seeking.”
- Denny Hatch, DennyHatch.com
– “If you do e-mails, remember 94% of e-mails are Spam. Your e-mail
effort is one mouse-click away from oblivion. Make sure your FROM line
is believable and spend a lot of time–hours and hours–on your subject
line. Be sure to use the seven key copy drivers–the emotional hot
buttons that make people act: Fear – Greed – Guilt – Anger – Exclusivity
– Salvation – Flattery. If your copy is not dripping with one or more
of these, said Seattle guru Bob Hacker, tear it up and start over.
Be sure to lace your copy with the 12 most powerful and evocative
words in the English language: you – save – money – easy – love –
results – health – easy – proven – safety – discovery – new. ‘Free is a
magic word,’ said the late guru Dick Benson. However, use ‘FREE’ in a
e-mail subject line, and the Spam filters will kill it.”
- Drew McClellan, Drew’s Marketing Minute –
“Do Less. One of the most tempting aspects of marketing is the
veritable smorgasbord of different marketing tactics that you can toss
into a marketing plan. It’s almost overwhelming.
Many marketing professionals make the very understandable mistake of
believing that more is better. But they’re wrong.
You will be vastly more successful if you do less, but do it better.
Pick 3-4 marketing tactics that you think are really going to be valued
by your audience and drive the behavior/action you’re looking for. Then,
figure out how you can do them in an extraordinary way.
100% consistency. 100% relevancy. Do less. But do them better.”
- Jill Koenig, GoalGuru.com
– “If you want to create massive changes in your life, you must arrange
and design your life so that your Goals and Dreams are at the Forefront
of your day, instead of them being an afterthought.”
- Jill Konrath, SellingToBigCompanies.com –
“Do what you love. But that’s where many people struggle. They don’t
know what that is. I always tell people to pay attention to what they’re
interested in. If you’re online, what are you reading? If you buy
books, what subjects are you exploring? If you volunteer for extra
projects at work, what’s the common denominator? If you do way more on a
work project than was expected/necessary, what pulled you so deep into
the subject?
These are all indicators of our talents and interests. Follow them.
That’s where you’ll find the greatest satisfaction & joy in life.”
- Jim Connolly, JimsMarketingBlog.com
– “Learn how ‘The Law of Return’ works. Never try to take out from a
situation, until you have put something in. Don’t expect the reward
BEFORE the work. That abs machine won’t flatten your gut in 30 days –
that diet won’t make you skinny in a week. You have to sow the seeds and
tend the land before you can reap the harvest! Whenever you try to fool
The Law of Return you fail.”
- Jim Connolly, JimsMarketingBlog.com – “You
cannot promise the marketplace a high quality service and yet charge a
bargain-basement fee! If you do, you will send people a mixed-message,
and it will lose you business every time.
Everyone knows that quality never comes cheap – that if something
looks too good to be true, it is too good to be true! Make your services
as valuable to the marketplace as possible and then charge
accordingly.”
- John Carlton, John-Carlton.com – “Find a
source of info you can trust, and get busy with proactive movement. Few
marketers succeed on their own — my own circle of friends, colleagues
and co-marketers is vast, and includes everyone you’ve ever heard of.
Even so, there are just a handful I consider “go-to guys,” who I call up
first with a problem or question. It’s the concept of the “mastermind
group” — don’t go it alone, but instead gather people around you who
share your passions and ambitions.”
- John Jantsch, Duct Tape Marketing –
“Become a journalist – no, I’m not really suggesting that you join the
staff of some publication, but the acceptance of new media tools like
blogs and podcasts has turned the marketing tables – so take advantage
of the allure of a reporter and start a blog and podcast and request
interviews with industry leaders, community leaders, authors and maybe
even your biggest prospects. Instead of asking for a meeting to
demonstrate your product, ask to feature your prospect in your next blog
or podcast episode. You will automatically change your status in their
eyes, enhance your role as an expert and create great content for your
marketing materials.”
- Joy Gendusa, PostCardMania.com
– “Keep learning and reaching for knowledge. The internet is constantly
changing. Listen to others that have ‘been there done that,’ and make
sure you make them clarify what the heck they’re saying! There is so
much new terminology being created daily in regards to the internet, and
it can be so daunting. Don’t think you sound stupid because you need to
clarify data.”
- Matt Shobe, MattShobe.com
– “Find and surround yourself with smart people you like and who
complement your strengths, and good things will follow. I think this
holds true whether you’re just starting out in an internship or summer
job, an entrepreneur with a few partners, or a senior executive of a
major corporation.”
- Michael Fleischner, MarketingScoop.com
– “Marketing is everything and everything is marketing! The key to a
successful marketing campaign, business, or even career, is knowing that
you are always communicating. This is not to say that you have to be
overly cautious, but rather think about the implication of your
messaging.”
- Michel Fortin, MichelFortin.com
– “Time and time again, I’ve told many aspiring copywriters and
marketers that a USP is what distinguishes you from the pack. It
increases perceived value, expertise, and credibility – without
needing to state it outright.
Just by being 10% different, unique, original, or special is
enough to make you stand out like a sore thumb in an overcrowded,
hypercompetitive marketplace.”
- Robert Fitzpatrick, FalseProfits.com – “This
research has shown that the MLM business model, as it is practiced by
most companies, is a marketplace hoax. In those cases, the business is
primarily a scheme to continuously enroll distributors and little
product is ever retailed to consumers who are not also enrolled as
distributors.
Financially, the odds for an individual to achieve financial success
under those circumstances rival the odds of winning at the tables in Las
Vegas.”
- Dr. Sabrina Schleicher, TapThePotential.com
– “Lead with your strength. When it comes to marketing, choose one or
two approaches that come naturally and easily to you. Don’t waste your
time trying to force yourself to market in a way that feels forced.
You’ll just procrastinate and become frustrated with yourself for not
marketing yourself effectively. Focus on developing those approaches to
marketing that you enjoy. Learn all you can about the ’secrets’ to using
those approaches successfully. Be strategic in your marketing. It is
much more effective to use one or two approaches with target markets,
than to try multiple approaches.”
- Siamak Taghaddos, Grasshopper.com – “People don’t like
to be sold. If they did, they would spend all their free time in car
dealerships. Instead, people want to be informed, they want to be
educated. You’ll find your best customers are those you educate about
your product or service and who then decide to purchase it because it is
a good fit for them.
Prospects who buy your product/service but are not educated about
your offering will be disappointed. They will not be return customers.
Worse, they will tell others how they got ’sold’ by you. In the Internet
age, this can quickly be very destructive to your business.”
- Scott Shane, Author of Illusions
of Entrepreneurship – “The data shows that most entrepreneurs
compete on price, but doing this leads companies to perform worse. New
companies are better off competing on service, quality or some other
dimension.” (Source of above tips: SmallBizTrends.com)
- Tim Berry, Planning
Startups Stories – “One of the most expensive myths in marketing is
that lower price produces higher volume. That might be true for coal or
gasoline, but not for most businesses. Lower price means, well, ask
yourself: do you always eat at the lowest price restaurant? Buy the
lowest price clothes? Do you drive the lowest priced car? Pricing is
your best statement of value.”
- Tinu Abayomi-Paul, FreeTrafficTip.com – “Search
engine traffic is fantastic when you can get it. But don’t rely on
search engines alone for traffic to your site. If you added just one
more traffic tactic that gets you as much traffic as you get from search
engines, you’ve doubled your traffic. And if sales go up at the same
rate, you’ve doubled your income too.”
