Search Engine Optimization is the vehicle that’s going to bring
people to your websites. Without getting to the top of Google and other
search engines, you’re not going to get close to reaching the amount of
traffic you need to earn revenue from your websites.
Getting to #1 in Google isn’t that hard when armed with the right
information. In this article you’ll discover exactly what Google and the
other major search engines want from their top ranking websites, and
exactly how to give it to them.
Advanced SEO Tactics
In this section, I’m going to talk about a few advanced techniques
that I use to move up the Google rankings on more competitive keyword
terms. These strategies do require more work than the methods mentioned
earlier, but they also carry a LOT of power and if applied correctly can
massively boost your search engine rankings.
Advanced Tactic #1 – Link Wheels
While Link Wheels are nothing new, they are massively under used and can be very powerful indeed.
The way to create the wheel is to link from each Web 2.0 site to the
next, as well as include a link from each Web 2.0 site to your site
using your target keywords.
Generally speaking, the bigger the wheel you create the more powerful
it will be. The reason Link Wheels carry so much power is because each
site adds to the strength of another. Each Web 2.0 site passes on link
juice to the next in a never ending cycle.
In theory, Google can pick up on link wheels, but the worst case scenario is that they don’t give you credit for the links.
If you want to take a conservative approach to link wheels, then you
can always decide to build an “open link wheel.” In an open link wheel,
the wheel is left incomplete. While these wheels aren’t as powerful as
closed wheels, they are still very effective and a little more natural
looking to Google.
Advanced Tactic #2 – Creating Satellite Sites
This is another powerful strategy that I use regularly to boost my
search engine rankings. This technique can be done in a number of ways,
but the most powerful approach, and the way I approach it, is to create a
series of 3-4 different websites on 3-4 different hosts (or at least
different C-Class IP addresses). Different C-Class IP Addresses allow
your website to look like it’s on a different host (so that Google sees
it as being unrelated to your other sites) when in reality it may be
within the same hosting account.
Some people apply this strategy without varying the hosting accounts
(IP addresses). This is fine in theory except for the fact that Google
will see the websites are hosted on the same server as your main site
and as such will most likely assume that you have created the site in
order to give yourself a backlink. They will therefore discount the
value of the link provided. This advanced tactic takes time to implement
but can be very rewarding in the long run. If you really want to ramp
this method up, create 6 satellite sites (2 on each unique server) and
link them back to the main site.
Advanced Tactic #3 – Create Your Own High PR Link Catapults
This is one of my favorite tactics of all and probably the single
most powerful SEO strategy mentioned in this article. What this strategy
involves doing is building up your own group of High PR sites (these
will become what we refer to as your Link Catapults) and using them to
link back to your sites. When it comes to getting top rankings in
Google, building back links is the most important and most beneficial
thing you can do. The more links you build, the higher your website will
move up the rankings – but not all links have the same value.
Some people estimate that Google places a factor of 10 on links
coming to your site for every page rank that increases. For example, one
link from a PR1 website is worth ten links from a PR0 website. One link
from a PR2 website is worth ten from a PR1 website (100 from a PR0
website).
The exact value isn’t known, but what we do know, is that a link from
a website with a high page rank is MORE valuable than a link from a
website that has a low page rank. Getting links from high PR websites is
time consuming and generally more difficult than getting links on low
PR websites – that’s where this advanced strategy comes into play – it’s
possible to create our own high PR websites in order to get high value
links that will boost our rankings!
Now for someone who’s never done this before this might sound
complicated and expensive, but the truth is that PR3 and PR4 websites
can be bought for as low as $12 (the average I spend for a PR 4 website
is around $30 but I’ve bought several in the past for $12!) and they are
extremely easy to buy and setup – the entire process might take you 30
minutes to an hour to complete once you have the domain.
Catapult SEO Formulas
If you want to earn revenue from your websites by getting top
rankings in Google and driving free traffic, you MUST follow through
with link building. If you stop now and don’t complete the link
building, everything you’ve done to this point will have been a waste.
If you want to drive traffic to your site, I would recommend that you
take advantage of the above techniques to boost online traffic to your
site. What is your opinion based on the above traffic generation system?
