Quality web page content is integral to your online business
development, providing substance and generating interest. People are
attracted to your web pages for the information they can deliver and,
together with your website’s ease of use and intuitive navigation,
written content will encourage site visitors to stay, and move through
your site.
Benefits of Quality Web Page Content
Exhibit Relevance:
Internet users are attracted to
web pages that are interesting and brimming with information that will
educate them, solve their problems or manage their situations. By
understanding the needs and wants of your prospects, and identifying how
you can deliver solutions to their problems, your content, when well
written, will be both relevant and engaging.
Build Credibility:
Every website owner is challenged by the
sheer volume of information online, particularly from competitors, so
it’s important to achieve ‘authority’ status within your market. Having
your readers’ trust is integral to you becoming an authority – and this
is achieved by having a strategy of publishing ongoing, high quality,
web page content. Well-written web page content which observes grammar
rules commands respect among a sea of DIY writers, spun articles and
hastily worded posts.
(Spun articles are created through software applications which take
original content and automatically replace certain words with synonyms
often without regard for how they are used in context. Other types of
content found on the Internet include articles that are rewritten pieces
of original content, hastily reworded and intended to pass uniqueness
tests or avoid charges of plagiarism.)
Over time, consistent development of original and high quality
content will not only promote future return visits and a loyal
following, but will also help establish a web page as an authority in a
particular field, and, as a consequence, increased social media
awareness.
Provide Business Information:
Internet users often view a
website’s content relating to the business, its products, and the people
behind them, before deciding to make a purchase or determining its
‘authority’ status. Therefore, the ubiquitous ‘About’ page should
contain sufficient details about the business, its goals, objectives,
location and the people supporting it. Key website pages should also
include Services, Products, Home and Contact links – which should help
your prospects to connect easily with your business.
The Privacy Page, too, is extremely important – not just for site
visitor information, but the search engines also look for this when
determining the authenticity of the site.
Search Engine Optimization (SEO):
SEO refers to
steps taken to improve the ability of a web page to be ranked well in
search engine results pages (SERPS), particularly on Google. Having your
site delivered by the search engines when people search for your
keyword is crucial to the success of your online business. This is
achieved by including premium web copy on your site. Search engine
algorithms are closely guarded by Google, Yahoo etc, however the former
has been very clear in saying that high quality, original, unique
content rates very highly with them.
Encourage Action – Subtly:
The more savvy Internet
users tend to avoid sales pages and obvious sales pitches, unless the
product or service is answering a specific need that they have, at that
moment. Authoritative blog posts, sometimes created as Pillar Articles,
are more detailed, information-rich content. They allow online
businesses to market in subtle yet very effective ways. Pillar articles
build interest, stir emotion and eventually close the deal with a call
to action that sounds like a natural next step for the reader.
Use a Content Writing Service
Writing content for one’s own website is possible only when a
business owner has excess time, marketing know-how, and the creative
juices necessary. High quality content must meet writing standards for
grammar, sentence structure and punctuation, while providing unique and
interesting information in a manner that allows search engines to view, index and rank content accordingly.
Not all business owners are equipped with writing skills or are able
to write about their companies, products, and services in an objective
manner, without sounding too self-serving. A professional writer with
vast experience in writing various types of web content, good reviews,
word-of-mouth referrals from sources and previous clients who may be
verified online is the best person to create high quality web page
content.
Developing web page content is important, but it can take plenty of
time to brainstorm ideas, research information, and craft words into
sentences and paragraphs. The time it takes to write website copy can be
considerable, so even if you are skilled at writing, you need to
consider if in doing so you will take yourself away from your core
business too much. A great content writing service will be supported by a
team which has been trained to create web page content, regardless of
its clients’ business model or niche. This will allow you focus on more
important activities such as product development, and business growth.
A professional web page copywriter will be obviously dedicated to
writing, and value uniqueness – every single time. Content planning
precedes the writing process and requires an investment in the time
necessary to understand clients’ businesses, their goals, needs and the
challenges surrounding them. By doing this, opportunities for new
content can be identified and used to subtly promote products and
services.
The result is premium web page content, that assures readers of your
authority, professionalism and credibility. Not only does it build
trust, but it also enhances visibility with the search engines.
