Boingo is teaming up with Google Play to offer free Wi-Fi at more than 4,000 hotspots across the U.S.
Android users and those with OS X or a Windows computer can make use
of hotspots – high-traffic locations such as hotels and airports – but
iOS, Windows Phone and Blackberry users will be out of luck.
The plan, part of Boingo’s Cloud Nine Media platform, will also
enable advertisers to reach new consumers through various Wi-Fi
sponsorships.
According to news reports, those accessing the Wi-Fi hotspots will
have access to free content as well as to the usual apps, music, movies
and e-books available on Google Play.
The Rich and the Young Own Most Smartphones
Well-off Americans and “younger users” are most apt to own a Smartphone, a survey has found.
According to the Pew Internet & American Life project,
Smartphone use is “highest among those 18 to 49 and for those making
more than $50,000 per year, especially those whose incomes exceed
$75,000 annually. Sixty-eight percent of that group now have
Smartphones.”
A survey of 3,000 adults this month found 45 percent of Americans 18
and older now own Smartphones. That number rises to 88 percent when
looking only at mobile subscribers, the survey found.
Nielsen reported comparable demographics in its recently released survey.
“Overall, young adults are leading the growth in Smartphone ownership
in the U.S. with 74 percent of 25 to 34 year olds now owning
Smartphones, up from 59 percent in July 2011,” the report said.
Print Advertising Continues Downward Trend
Overall media ad spending may be on the rise, but print advertising continues to decline, according to Kantar Media findings.
2012 numbers seem to indicate the downward spiral of print media is a trend unlikely to change anytime soon.
Total spending grew by 0.9 per cent in the second quarter of 2012 to
$34 billion compared to the same quarter last year. Combined with a 2.6
percent rise in the first quarter, the overall growth rate stands at 1.9
percent in the first half of the year to $67 billion.
Kantar Media said TV ad spending grew 4.4 per cent, outdoor rose 2.5 percent and radio increased 1.9 percent.
Local newspapers saw ad spending dip 1.9 percent, Spanish-language
papers fell 2.5 percent and national newspapers plunged 10.7 percent.
Consumer magazine ad spending dropped 2.6 percent.
Too Much Info, Mobile Users Say
It’s a matter of message overload.
Too much information is the No. 1 reason mobile phone users
unsubscribe from mobile marketing updates, a September 2012 report from Vibes found.
Sixty-nine percent of mobile phone users and 86 percent of “showroomers” pointed to too many messages or updates.
Vibes described a showroom shopper as “one who uses a store’s
physical location as a showroom for products instead of a place of
business.”
Consumers, instead, indicated a preference for short, infrequent updates from brands.
Post from: SiteProNews
