Internet advertising revenues jumped to a record high of $17 billion,
in the first half of 2012 — a year-over-year 14 percent increase, an
IAB Internet Advertising Revenue Report by the Interactive Advertising
Bureau and Pwc US has found.
The report reveals mobile created considerable growth, surging 95
percent to $1.2 billion in the first half of 2012, up from $636 million
in the first two quarters of 2011.
Digital video rose 18 percent year-over-year, bringing in a bit more
than $1 billion in revenue in the first part of 2012 compared to nearly
$900 million in the first six months of half 2011.
Totalling $8.1 billion, search revenues jumped 19 percent from nearly $6.8 billion during the parallel timeframe in 2011.
Display-related advertising profits in the early half of the year
added up to almost $5.6 billion — 33 percent of 2012 half-year revenues,
up four percent from $5.3 billion in the first half of 2011.
Retail advertising is the largest segment of Internet ad spending with 20 percent of the total profits sitting at $3.4 billion.
“This report establishes that marketers increasingly embrace mobile and
digital video (and) interactive platforms … on the heels of a study from
Harvard Business School … that points to the ad-supported internet
ecosystem as a critical driver of the U.S. economy,” says IAB president
and CEO Randall Rothenberg.
Post from: SiteProNews
