Promoting your online business during the holiday season is huge.
Most businesses make up for lost profits throughout the year during the
three-month span of holiday shopping. But the holiday marketing mass is
more of a marketing mess if you don’t have a well-implemented plan.
These tips can be applied to just about every business type you could
imagine, and they will really put you in front of a large audience.
Create a Holiday-Focused Mobile App
This might sound very expensive, but thanks to the wealth of online
freelance job boards, you can get it done rather inexpensively. Your app
doesn’t even have to be advanced or complicated to shine.
Consider outsourcing the creation of an app that sends live alerts
for coupons and promotions. Sure, you’re going to have to consider
promoting other companies through this app for it to really be
appealing, but it gives you full control over pushing your own
promotions to buyers with an interest in your product.
It isn’t difficult to create an app that simply pushes content from a
RSS feed. You can probably get one created for less than $100. Schedule
a series of blog articles that are tied to the RSS feed and you can
have week’s worth of content loaded up in just an afternoon.
Use Press Releases to Get Featured on Google News
Press release distribution services, such as PRWeb.com, can provide
an easy way for you to gain some serious exposure during the holiday
season. You have to know the key phrases that people will be using in
their searches to take advantage of this service, though.
Think about phrases like “2012 Christmas Coupons” or “Holiday
Promos.” Tie these back into your specific offerings and hire a skilled
writer to piece together a stunning press release article. If it’s
optimized correctly it will be picked up by sites like Yahoo News, The
Associated Press, and maybe even the bigger newspapers (like the New
York Times and Washington Post).
If you get exposure in any of these sources, you can expect a huge
influx of holiday shopping traffic. But the real benefit is that your
press releases will show up on the first page of Google in the “news”
section. This is a definite shortcut to standing out in the holiday
marketing mess.
Use Facebook Ads that Promote Give-aways
This might sound like a bad idea at first, but consider what you’ll
get in return for your investment. If you promote specific products
through your ads, you will gain access to consumers with a direct
interest in what you’re offering.
For instance, giving away a free tablet PC can help you build a list
of customers that are interested in having one of these for the holiday
season.
Most of the entrants won’t win, because you’re only going to give
away one free gift. But, you will know exactly who to send your
promotions to after the give-away is over. Make sure that you budget for
this correctly, though, or you might find yourself spending a lot more
money than you make from the promotion.
What holiday promotion ideas did you use to help you stand out from
the marketing mess that hits the Web every season? Share your thoughts
in the comments below.
Kevin Gao,
Post from: SiteProNews
