Even though there are numerous search engines available on the
internet we all know that Google is the one that counts when it comes to
rankings. This means that if you want your website to be successful you
need to aim your SEO campaign at Google, but how exactly can you do
this if you struggle to understand the complexities of the subject?
1. Create Content That Isn’t Time Sensitive
Putting good quality content on your website that won’t go
out-of-date in a few weeks or months is an easy way to boost search
engine optimization. By making the content you use useful now and in the
future you won’t need to remove it and replace it over and over again –
you can simply add to it on a regular basis.
A website with very poor content or very little content is an SEO
no-no if you want good search engine rankings so get your typing head on
and create some content that people will be glad to read now and in 10
years’ time.
2. Think About Your Customer’s Needs
Put yourself in your customer’s shoes and think about the actual
words they may type into the search box in order to find your website.
Then check how popular these words are with an SEO keyword tool, such as
the free one supplied by Google. One of the quickest and easiest ways
to achieve good SEO is with good keyword selection. Then all you need to
do is include your SEO keywords in your website content.
3. Do Some Guest Blogging
Google loves links so the more quality websites you can create guest
blog posts for the better your SEO campaign will be. Make sure that the
guest blogs all link back to your website and that they are relevant to
the subject of your website. You should also make sure the content is
top quality so that readers want to follow the link you provide.
4. Links, Links and more Links
As the above tip points out Google loves links – but only when the
links are genuine and they link to and from other authoritative sites.
You run the risk of blacklisting your website and ruining a good SEO
campaign by either purchasing links or blogging on unrelated sites and
linking back to your site. There are loads of other SEO techniques
available so don’t go down this route.
5. Create an Informative Video
Informational videos with backlinks to your website are another great
SEO tool. Businesses can make a short video explaining what they do,
who they are etc. while vendors can demonstrate their products if
appropriate. If you can, distribute your video over multiple platforms
then watch as your Google rank increases.
6. Update Your Website on a Daily Basis
If you can add content to your website on a daily or bi-daily basis,
Google and the other big search engines start to recognize your site as
an authority in its niche. By changing your choice of SEO keywords on a
regular basis as well you will begin to rank highly for a good selection
of keywords and eventually the majority of keywords related to your
site’s topic (or your business) will get your website noticed and ranked
among the leading sites.
If you don’t have time to create new SEO oriented blogs on a daily
basis, hire a blog writer to do it for you. On-going content creation is
one of the easiest SEO techniques to master and one that will improve
your Google rank over time.
7. Concentrate on Your Article Titles
A simple SEO tip that many people forget, revolves around the wording
of their content or article titles. A lot of search engine spiders/bots
initially read the first few lines of a webpage to determine the topic
of the content. If you can include your top-ranking keywords in the
title of whatever you’re writing, it will help your site’s SEO no end.
8. Avoid Flash-based Websites
Flash websites look lovely and stylish and expensive, but they don’t
sit well with Google or your SEO efforts. It takes a number of
sophisticated tricks to make Google notice Flash websites and so it
makes more sense to use another platform, if you want to improve your
rankings.
9. Use Article Submission Sites
Article submission sites are a great SEO tool as they distribute a
single article written by you to hundreds of article directories with
the aim of getting it published and noticed. The articles you submit can
be published for free but any websites that choose to publish it have
to include your bio and a link back to your website. Most article
submission sites do charge for the service, but they can cut months off
your SEO campaign.
10. Hire a Professional SEO Agency
The nine SEO tips mentioned above are quite simple to put into place
but they take time, effort and patience. Not everyone has an abundance
of these qualities so it may be worth hiring a professional SEO agency
to do the work for you. Of course this will cost you money but if it
gets your business website onto page 1 of Google within a few weeks it’s
definitely a price worth paying.
