When it comes to inbound marketing, regularly creating content is a must. For those who already know this, it’s likely you have a blog and a few social media accounts. As you must also know, providing continually compelling content can get tough and it is far too easy to produce boring overused content.
Visual content is really becoming a huge necessity for any content cocktail. When planning your next move for content, keep in mind that variety matters. If you want to shake things up to stand out against the competition, we suggest trying out in some of these under-used ideas.
• Animated GIFs
Websites like Reddit and the blogging platform Tumblr have resurrected GIFs. Animated GIFs add a touch of eye-catching movement to break up a content heavy site and are a social sharing magnet.
• Infographics
Infographics may not be new to the scene of content, and we have definitely highlighted the power behind this technique before. However, we still want to encourage this form of visualization to spice up a blog post and entice social sharing. We might even add that infographics are a nice source of linkbait.
• Memes
Memes offer fun, shareable content for all social platforms. Do a little research to find out about the current popular memes and adapt them for your brand. Memes can be catchy, clever, and memorable and can work toward your advantage in terms of marketing.
• User-generated content
While you may have the financial ability to create your own content, sometimes giving the power to the people is cost-effective and more creative. Rather than offer a typical testimonial, embed a positive tweet about your company instead. Embedding tweets can both promote your social media and your brand.
Mix up your content marketing strategy and test new forms of content. If your competitors haven’t tried these newer forms of content, you are likely to really set yourself apart.
