Businesses can survive online without relying solely on major search
engines. Contrary to popular belief, search engine optimization (SEO)
practices are not the be-all and end-all of online success.
Websites can perform remarkably well in generating genuine traffic
that translates into sales through a number of other channels, such as
referrals and direct traffic.
The first step in attaining this success, of course, is to create
quality content that gives consumers plenty of value. Content need not
be written text only, despite the fact that producing well-written
articles on a variety of relevant subjects can be very helpful to
consumers seeking information and advice. To complement the release of
articles, you would do well to include multimedia content like videos
and podcasts that can be easily accessed by an increasingly tech-savvy
market. By creating different kinds of content, you are sure to have a
wider audience reach precisely because the content is made in viewable
formats.
Once you have identified your target audience, outlined the
information that you wish to share and produced the content in the
preferred format, it’s time to think about the different channels
through which the content can be distributed to generate the maximum
level of traffic. Remember, there’s no need to focus on just one
channel. Success can be attained by using several different channels and
identifying which yields the strongest results and which needs more
attention. The campaign can then be adapted accordingly to produce the
optimum level of traffic.
Here is a list of the different channels you can use to generate the most traffic for your business:
* Facebook
Creating a Facebook account will not only help you reach “fans,” it
will also give you access to thousands and even millions of “friends of
fans.” Facebook users are quick to “like” and “share” profiles and
content they believe, have an innovative take on business and high
quality service. Informative and engaging posts can be easily shared
from one person to another – how’s that for free traffic?
* Twitter
Content created for Facebook accounts can automatically be pushed to Twitter, therefore, reaching even more consumers.
* Pinterest
Images and infographics are useful in presenting quality content in a fun and interesting manner.
* iTunes
Nearly half of Apple’s revenue is from sales of the iPhone, so why
not reach out to the millions of people who have the device in their
hands using audio content?
* Smart Devices and YouTube
With millions of people using Smartphones and iPads that have the
capability to show videos, it’s a good idea to create competitive video
content that mobile users can view and share.
* Affiliates
Creating web banners advertising your products on affiliate sites
brings an entirely new audience forward. More importantly, in the event
that you are penalized by the major search engines or social media
sites, you can still survive and generate traffic from affiliate sites,
social media accounts, and blogs.
* Search Engines, SEO, Press Releases, RSS, PDFs, etc.
Every effort to distribute quality content through channels
frequently visited by Internet users provides an opportunity for
generating more traffic.
The purpose of creating quality content is to direct people’s
attention toward a site, enable them to see quality products and
services and motivate them to engage in business with your company.
Excellent content tells consumers your company is serious about
providing good service and, when properly distributed through multiple
channels, potential customers will flock to your site to view and
purchase products, follow blog entries, and share information with even
more consumers.
Post from: SiteProNews
