Just the other day I was on a call with some of my clients who shared
some of the recent successes that have come their way: going from zero
to six clients, being able to leave a soul-sucking job, signing a
contract worth five figures and so much more.
To step into results just like they shared with me, it makes sense
that you too want to have the practical aspects in place for business
success.
The best place to start is to learn about the three massive marketing
and selling mistakes most creative entrepreneurs make and, most
importantly, how you can avoid them.
Massive Marketing Mistake No. 1: You never or barely ever ask for business.
If you spend a lot of time behind your computer, having pretty
marketing tools but no direct call to action, then you aren’t really
marketing.
Or maybe you do get out there to a networking event but you don’t
invite anyone to have a potential client conversation with you. Maybe
you’re embarrassed or think that you’re being pushy.
Or here’s my favorite sabotage story: “my marketing is going to be
word-of-mouth. I want to be that type of entrepreneur.” Here’s the
thing; “word-of-mouth marketing” actually has the least amount of energy
according to the energetic spheres of marketing influence.
Or maybe you give a sample session — but that just gives away your
service. You’ve got to stop that right now; that’s a lot of time and
energy and no money. It’s no wonder you’re feeling exhausted and
resentful and maybe even questioning your worth.
Let’s understand why and what’s really happening here. What I see
with so many entrepreneurs is that success can be so scary that they
invite in sabotage to blow it. The fear that if you have success, then
you’ll lose it is great. You’d rather complain about not having the
success than go for it and realize your worst fears: that you actually
can’t have it. Does that make sense?
The key to move away from this mistake: change the story. Stop acting from a place of sabotage.
You can start right now by living your way into it by asking for
business. This was tremendous for one of my clients who currently is a
Spiritual Leader, private mentor client. When she and I first connected,
she was super-super busy — she was exhausted.
She did not have income; she was barely making anything.
She’ll happily tell you now that was a hobby — her bank account
currently has mid-five figures in it and she just signed on a
five-figure client. It’s super-super important that we are able to
differentiate between being busy and being in business. One of the keys
is asking for business.
Massive Marketing Mistake No. 2
You assume you understand your client’s problem.
When you speak to your potential clients, you’re trying so hard to
get it right and not wanting to seem pushy that you miss what’s going on
for your prospects. You assume you know why they are inquiring about
the service you offer — because this is your area of expertise. Most of
the language you use is about you, what you have to offer and how you
can offer support.
But, a powerful connection is not happening, and then you’re right
back to feeling frustrated when another client does not sign on. You may
even be angry when that happens; any of this ringing true? If it is,
just acknowledge it and write it down. That’s the first step to creating
change.
Why is this important? The reason anyone buys anything is because of
how they believe it will make them feel. If you have a true connection,
it shows you value the other person, that you really want to understand
what’s going on with them, which fosters feelings of trust and security.
This is the bottom line.
When you can really master this, you can move from convincing energy
to curiosity energy which is the direct route to true connection and
true connection is the key to unshakeable confidence.
Massive Marketing Mistake No. 3
You avoid activating the client’s commitment.
This is about avoiding receiving payment right up front as part of
your system, when someone says ‘Yes, I want to work with you.’
Bottom line, commitment is one of the highest energies of all and the
way we activate commitment in our society is through financial
investment. Without commitment you are fundamentally ambivalent. And,
for your unconscious mind, this keeps everything at bay. You wonder why
clients disappear or why prospects don’t follow through and show up for
the call they said they want to have. Why are clients not following
through? Because you let them.
If you do not receive a financial commitment, you are actually
creating a disservice for your clients. You may tell yourself you’re
being flexible, trusting, easy-going, but the truth is, you are being
ambivalent. So if I haven’t made it clear already, it’s super important
to activate the commitment. First and foremost, it raises your energy
and when you raise your energy, people are naturally attracted to you
and it starts to feel seamless and so easy. It’s the secret ingredient
to marketing and selling, right there. You’ll begin to experience
instant manifestation abilities.
When you hold standards, your clients rise to meet those standards,
and again, your service begins before the first session. It begins in
your marketing, it continues during your selling conversation and it
completes when you render your service. When you go above and beyond,
above and beyond results are brought back to you.
Your Call To Action:
1) Ask for business.
2) Be curious! Never assume you understand your client’s problems.
3) Activate commitment.
What needs to be in place to create a significant shift away from
these mistakes and into prosperity all around? The key is a combination
of the inner and the outer; it’s not one or the other, and this is a
mistake that I see so many entrepreneurs make. They either wing-it or
script-it but, the truth is, you need both.
Heather Dominick
Post from: SiteProNews
