The weather is changing, says Google’s Matt Cutts.
Cutts announced on Twitter
the search engine will come out with a “small” algorithm change that
will “reduce low-quality ‘exact-match’ in the search results.”
The change will noticeably affect 0.6 percent of all English-U.S.
queries, Cutts said, adding it is “unrelated to Panda/Penguin.”
Google Panda, an algorithm, was introduced to lower the rank of low-quality sites while Penguin fights web spam.
The algorithm change could mean sites that are ranked well due to an exact match domain may drop in Google’s search results.
Exact match domains are the domains that contain the exact keyword or phrase in a user’s query.
This does not mean all sites with domain matches will fall in the
rankings, however. Only those that are considered low in quality will be
affected.
