TV Guide.com, reportedly, is on Yahoo CEO Marissa Mayer’s radar.
According to AllThingsD, sources have said Yahoo is one of the
companies in the running to purchase TV Guide.com, although the deal is
far from finalized.
Lionsgate is in “advanced negotiations” to sell the online
entertainment listings, video and news site and mobile app to one
strategic bidder for $20 million to as high as $25 million, Deadline
Hollywood reported.
Yahoo is still weighing its options to determine what acquisitions would best add to its online media plans.
The purchase of the site, however, could be just what the doctor
ordered for Mayer who has big plans to bring the floundering search
engine into the future.
Mayer, who took on the CEO position in July, is focusing on devising a
comprehensive mobile strategy for the search engine which could mean
some purchases to bolster its product line — and TV Guide.com could be
part of that.
As of May, TV Guide.com had 24 million monthly unique users and more
than 6.5M mobile application installations, Lionsgate reported.
Lionsgate bought the site and television network in February 2009 for
$241.6 million
