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Mobbles Pulls App Due to Threat of Privacy Complaint

Children’s app Mobbles went on the defensive Dec. 11, temporarily taking the game offline, after learning the Center for Digital Democracy was prepared to file a complaint against it with the Federal Trade Commission.

The popular virtual pet app collected children’s personal information including e-mail addresses and users’ geolocation without parental consent, according to the complaint obtained by AdWeek. The collection of personal data breaches the Children’s Online Privacy Protection Act.

“We have been informed by various members of the media that Mobbles has been or will be identified in a filing with the FTC regarding the manner in which it collects, stores and uses consumer information,” a statement on the Mobbles website reads. “At this point, however, we have not received any official notice or service of any such filing. Thus it is impossible for us to respond in any intelligent way to allegations that we have neither seen nor analyzed in full.”

The company also described user privacy as a serious matter.
“In case that wasn’t clear enough, we never stored any location-related data nor do we give any data to third parties. We’ll put a clearer privacy policy on our website later today,” the statement says. “We are committed to ensuring the safety and protection of our users’ privacy, and we have elected to take our app temporarily offline in order to focus on these objectives and ways that we can continue to improve on all fronts.”

The game, which is ranked by iTunes as one of the top 100 “entertainment” apps, could very well have been one of the hundreds of children’s apps mentioned by the FTC in the report the agency released Dec. 10. The report determined hundreds of apps are collecting “an alarming amount of information” on their young users without parents’ knowledge.

The report also found only 20 percent of children’s apps disclose their data collection practices.
Of those that did offer disclosures, the links provided were often long, technically-worded privacy policies “filled with irrelevant information,” the report found. Other apps, it said, gave ambiguous information about their practices.

“While we think most companies have the best intentions when it comes protecting kids’ privacy, we haven’t seen any progress when it comes to making sure parents have the information they need to make informed choices about apps for their kids,” said FTC Chairman Jon Leibowitz.

“In fact, our study shows that kids’ apps siphon an alarming amount of information from mobile devices without disclosing this fact to parents. All of the companies in the mobile app space, especially the gatekeepers of the app stores, need to do a better job.”

The FTC, which performed a similar study last year of both Android and iOS apps, said there has been precious little progress toward giving parents insight on what information is being collected from their children, how it is being shared and who will have access to it.

The report also found many of the apps connect to social media, sending information from mobile devices to ad networks, analytics companies, or other third parties, without disclosing these activities to parents.
The FTC report can be downloaded here.

Post from: SiteProNews