Yahoo has announced its partnership with NBC Sports Group — a content and promotional alliance that will offer an “all-star lineup of digital and on-air experiences.”
Yahoo Sports, will be incorporated into NBC Sports Group, growing the company’s digital assets. Yahoo’s sports reporting, fantasy sports pages and Rivals’ college content will be promoted on the NBC network. Yahoo Sports will also be connected to live streams of the network’s sports broadcasts. The companies will not only work together to create web shows that will appear on both websites, but will partner on major sporting events for both television and the Internet, doubling promotion at a nominal cost.
Despite the partnership, the sites will retain separate newsrooms and editorial control over their own content.
The financial terms of the deal were not divulged.
The partnership is part of Yahoo CEO Marissa Mayer’s plan to update and improve the search engine through partnerships and acquisitions.
“Passionate fans need news and analysis about their favorite teams in real time, and they want access to that information no matter where they are,” said Ken Fuchs vice-president of Yahoo! Global Media and head of Yahoo! Sports and Games.
“We’re thrilled to combine Yahoo!’s fantasy offerings, product innovation and editorial authority with NBC’s broadcast coverage of live sports events and award-winning on-air talent. We think our users will love the result.”
According to an excerpt from a joint press release, key features of the partnership include:
Editorial Depth: The combined talent roster of Yahoo! Sports and NBC Sports features a deep bench of award-winning reporters and commentators, such as NBC’s Bob Costas and Mike Florio; Yahoo! Sports’ Dan Wetzel and Adrian Wojnarowski. Yahoo! Sports’ renowned investigative reporting will be featured on NBC TV, giving fans multiple-platform delivery.
Original Video Programming Concepts: Yahoo! Sports and NBC Sports will work together to develop original made-for-web video programs that will appear on both Yahoo! Sports and NBCSports.com featuring fan favorites from among the award-winning editorial teams’ rosters, including:
- NBC Sports host and Emmy Award-winning commentator Bob Costas: video sports news interviews and editorials
- Football Night in America’s Tony Dungy & Rodney Harrison: video segments during NFL season
- Mike Florio of ProFootballTalk on NBCSports.com: daily, weekday NFL web show, Pro Football Talk Live
- Rivals on Recruiting: weekly college recruiting show with Rivals and NBC Sports talent.
Fantasy Sports: Yahoo! Sports, the leading fantasy platform, will become the exclusive fantasy game provider of NBC Sports’ Rotoworld, the premiere fantasy news and information site. This will include Yahoo! Sports’ fantasy experiences for football, baseball, hockey, soccer, College Bowl Pick’em and Tourney Pick’em.
Rivals.com: The college sports destination will power recruiting and college sporting news for NBCSports.com and the NBC Sports Regional Networks.
NBC Sports Regional Networks: The authentic, local sports properties will serve as Yahoo! Sports’ preferred content provider in relevant markets, and integrate Yahoo! Sports’ team pages, fantasy experts and sports talent.
NBC’s Alli Sports: Providing youth-focused, action-sports video and other content to Yahoo! Sports.
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