Yahoo CEO Marissa Mayer is making good on her promise to beef up the
company’s mobile strategy to bring the floundering search engine into
the future.
OnTheAir, a
small startup specializing in broadcasting video chats and interviews
to online audiences, announced Dec. 4 it is “joining forces with Yahoo.”
Founded by a five-person team of former Meebo, Google, Apple, and
Cookiris employees in March of this year, OnTheAir was acquired for an
unknown sum. But, given the company has publicly received less than $1
million in seed funding and Mayer’s assertion that Yahoo was looking to
make small acquisitions, it is unlikely the purchase price was
staggering.
Yahoo confirmed in an e-mail the five-person OnTheAir team — Abel
Allison, Daniel Hopkins, Erik Goldman, Josh Schwarzapel, and Mike
Kerzhner — would focus on Yahoo’s mobile offerings.
“When we started OnTheAir, we had dreams of building a company that made a difference in the daily lives of millions,” the OnTheAir
website reads. “Our pursuit was challenging: We put in late nights
together. We debated intensely. We worked like crazy to build a product
we were proud to put our name on. While we haven’t yet attained our
dream of building a widespread daily use product, we are just as
committed to it. And this is why we’re so excited to be joining Yahoo,”
the post continues.”
“When we first met with the team at Yahoo, it was clear that
everybody there is committed to making mobile products the backbone for
the world’s daily habits. All in all, it’s a fascinating time to be
joining Yahoo. There’s a tremendous amount of energy in the company.
There are big things to be done and great products to be built, and
we’re thrilled to be a part of it.”
Yahoo senior vice-president of emerging products and technology Adam
Cahan described the addition of the OnTheAir team as a boon to Yahoo.
“Hiring the most talented mobile product thinkers and engineers is a
big priority for us moving forward,” Cahan said in a statement.
He said Yahoo “can’t wait to work with them to create the best possible mobile experience for our users.”
This acquisition is the second small, mobile-oriented deal since
Mayer filled the top spot at Yahoo this spring. Yahoo in October
purchased Stamped, a New York-based mobile startup that enables users to
share information about favorite restaurants and music on their
Smartphones.
Post from: SiteProNews
Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts
Is Your Business Mobile Enough for Your Customers?
Catering to your customers oftentimes is the biggest challenge for a small business owner.
No matter how good your products and services may be, they may not satisfy the toughest of customers. In those cases, providing the customer with more convenience may be the key to making a sale.
In today’s technological world, more and more small business owners are learning that being more mobile can open up new sales, keep existing ones going, and lead to a better long-term revenue stream.
According to research firm Gartner, mobile payments could account for some $617 billion in sales by 2016. Just this year alone, such payments are expected to surpass $171.5 billion, clearly indicating mobility is important to consumers.
So, just what does it take for the man or woman running a small business to succeed in this area?
Given the fact that more consumers are using the Internet to browse and shop for their goods and services, it only makes sense that small businesses are waiting for them. One way to go about this is having a mobile merchant account to accept mobile payments for your goods and services.
With such an account, you can:
• Avoid being tied to only point of sale (POS) payments
When you accept mobile payments, you can take in a payment if you are away from your main office, are not online or if you have a small business that travels. By doing so, you avoid the problem of having to send out invoices, plus you open yourself up to purchases from consumers who can’t or do not want to pay with cash.
• Capitalize on consumer trends
More and more consumers are browsing and shopping online than ever before. Whether they do it from the comfort of their home or while on a break at work, many like buying online and avoiding the hassle of having to go out to busy stores, adding one more thing to do in their busy lives. Keep in mind that if your competition offers mobile payments and you do not, you could be setting yourself up for failure. While you may be concerned about costs associated with getting a mobile payment merchant account, it will more than pay for itself over time.
To get the ball rolling on having a mobile payment option, small business owners need to research and find a mobile payment solution that is consumer-friendly, offers top-notch security so that customer data is never breached and allows for growth down the road.
When looking for a mobile payment solution, make sure you:
• Know your requirements
Knowing what you need to satisfy customers is first and foremost. Given that payment solutions will differ in price and product, make a list of what your needs are before you search around. This way, you are not overspending or getting yourself into a situation where your return on investment (ROI) is not what it should be.
• Search around
Companies such as PayPal, Google, ISIS (joint effort from AT&T, T-Mobile and Verizon) and others are looking to do business with you on mobile wallet and mobile payment products. There are also others who are looking for your business with convenience-focused mobile payment acceptance solutions. Shop around and get several different options and quotes so that you have different choices in front of you.
• Stay focused on long-term goal
Lastly, you may think mobile payments are not for your business. Keep in mind that most trends indicate mobile payments are here to stay, so don’t kid yourself into thinking you can get by on just point of sale (POS) payments. If you are considering expanding your business and/or doing more business outside of your central location, mobile payments just make sense.
In a day and age where mobility is the key, is your small business a leader when it comes to mobile payments or a follower?
Dave Thomas, Post from: SiteProNews
No matter how good your products and services may be, they may not satisfy the toughest of customers. In those cases, providing the customer with more convenience may be the key to making a sale.
In today’s technological world, more and more small business owners are learning that being more mobile can open up new sales, keep existing ones going, and lead to a better long-term revenue stream.
According to research firm Gartner, mobile payments could account for some $617 billion in sales by 2016. Just this year alone, such payments are expected to surpass $171.5 billion, clearly indicating mobility is important to consumers.
So, just what does it take for the man or woman running a small business to succeed in this area?
Given the fact that more consumers are using the Internet to browse and shop for their goods and services, it only makes sense that small businesses are waiting for them. One way to go about this is having a mobile merchant account to accept mobile payments for your goods and services.
With such an account, you can:
• Avoid being tied to only point of sale (POS) payments
When you accept mobile payments, you can take in a payment if you are away from your main office, are not online or if you have a small business that travels. By doing so, you avoid the problem of having to send out invoices, plus you open yourself up to purchases from consumers who can’t or do not want to pay with cash.
• Capitalize on consumer trends
More and more consumers are browsing and shopping online than ever before. Whether they do it from the comfort of their home or while on a break at work, many like buying online and avoiding the hassle of having to go out to busy stores, adding one more thing to do in their busy lives. Keep in mind that if your competition offers mobile payments and you do not, you could be setting yourself up for failure. While you may be concerned about costs associated with getting a mobile payment merchant account, it will more than pay for itself over time.
To get the ball rolling on having a mobile payment option, small business owners need to research and find a mobile payment solution that is consumer-friendly, offers top-notch security so that customer data is never breached and allows for growth down the road.
When looking for a mobile payment solution, make sure you:
• Know your requirements
Knowing what you need to satisfy customers is first and foremost. Given that payment solutions will differ in price and product, make a list of what your needs are before you search around. This way, you are not overspending or getting yourself into a situation where your return on investment (ROI) is not what it should be.
• Search around
Companies such as PayPal, Google, ISIS (joint effort from AT&T, T-Mobile and Verizon) and others are looking to do business with you on mobile wallet and mobile payment products. There are also others who are looking for your business with convenience-focused mobile payment acceptance solutions. Shop around and get several different options and quotes so that you have different choices in front of you.
• Stay focused on long-term goal
Lastly, you may think mobile payments are not for your business. Keep in mind that most trends indicate mobile payments are here to stay, so don’t kid yourself into thinking you can get by on just point of sale (POS) payments. If you are considering expanding your business and/or doing more business outside of your central location, mobile payments just make sense.
In a day and age where mobility is the key, is your small business a leader when it comes to mobile payments or a follower?
Dave Thomas, Post from: SiteProNews
Mobile Devices Means Longer Work Hours
Americans are working more and more hours thanks to a proliferation of mobile devices.
A recent study by mobile security software firm Good Technology shows U.S. workers are more likely to put in a month-and-a-half’s unpaid overtime due to the mobility of tablets and Smartphones.
It is not much different in other parts of the world. Continually checking work e-mails and taking calls meant British workers put in more than three weeks’ unpaid overtime.
In Australia, 88 percent of workers continue to use their mobile devices for work outside of office hours. One-third of those surveyed said it was a necessity to keep up with their workload.
Both British and American workers also claim their mobile overtime is essential to keep up — 60 percent and 50 percent respectively.
U.S. workers said mobile devices offer them the freedom to work when and how they want.
Working from bed is not unusual either, the study found. Fifty percent of Americans, 37 percent of British and 35 percent of Australians confessed to regularly sending work e-mail in bed. Sixty-five percent of U.K. workers acknowledged they could not go to sleep without checking their e-mail one last time.
Working in the bedroom was causing issues only intermittently with their partner, according to one-quarter of U.S. and Australian respondents. Just 1.4 percent of Australians admitted to breaking up with someone because of these work habits, suggesting such work habits are simply seen as routine.
Working on the weekend? You bet, said 33 percent of U.K. workers who routinely check their work e-mails. Fifty-seven percent of Americans and 20 percent of Australians confessed to checking their e-mails while on family outings.
Post from: SiteProNews
A recent study by mobile security software firm Good Technology shows U.S. workers are more likely to put in a month-and-a-half’s unpaid overtime due to the mobility of tablets and Smartphones.
It is not much different in other parts of the world. Continually checking work e-mails and taking calls meant British workers put in more than three weeks’ unpaid overtime.
In Australia, 88 percent of workers continue to use their mobile devices for work outside of office hours. One-third of those surveyed said it was a necessity to keep up with their workload.
Both British and American workers also claim their mobile overtime is essential to keep up — 60 percent and 50 percent respectively.
U.S. workers said mobile devices offer them the freedom to work when and how they want.
Working from bed is not unusual either, the study found. Fifty percent of Americans, 37 percent of British and 35 percent of Australians confessed to regularly sending work e-mail in bed. Sixty-five percent of U.K. workers acknowledged they could not go to sleep without checking their e-mail one last time.
Working in the bedroom was causing issues only intermittently with their partner, according to one-quarter of U.S. and Australian respondents. Just 1.4 percent of Australians admitted to breaking up with someone because of these work habits, suggesting such work habits are simply seen as routine.
Working on the weekend? You bet, said 33 percent of U.K. workers who routinely check their work e-mails. Fifty-seven percent of Americans and 20 percent of Australians confessed to checking their e-mails while on family outings.
Post from: SiteProNews
Politics Go Mobile
Politics and mobile devices do go hand-in-hand, a new study has discovered.
As the U.S. presidential race enters its final few weeks, a study by Pew Research Center’s Internet & American Life Project has revealed a large number of voters are using their mobile devices to get information about the 2012 election as well as to interact with campaigns and other voters.
Eighty-eight percent of registered voters have a cellphone, although Republicans (90 percent) are slightly more likely to have one than Democrats (85 percent), the study found.
Twenty-seven percent of voters with a mobile phone have used it to stay abreast of election news and political issues in general.
“Republicans and Democrats engage at comparable levels in all of the mobile-politics activities we measured in our survey,” said a press release on the Pew website.
“There are some differences on this issue related to political ideology—for example, liberals are more likely than conservatives to use their phone to get political news—but overall these variations tend to be fairly modest.”
Three-quarters of cellphone-owning registered voters use their device to send or receive text messages, and within this group:
Younger users are more politically active on their Smartphones than older users, the study also found. Fifty-two percent of Smartphone owners aged 18 to 49 read other people’s political comments on a social site while 30 percent of those 50 and over did so. The younger group was also more likely to post their own on comments (22 percent versus 12 percent) and to use their device to look up further information about political statements they’ve heard (43 percent versus 19 percent).
App use, however, has been low across the board, the study found. Only eight percent of app users have used apps from a candidate, political party, or interest group to get information or updates about the campaign. That will not be gratifying news to President-elect Barack Obama or Mitt Romney — both candidates have each released their own apps.
Post from: SiteProNews
As the U.S. presidential race enters its final few weeks, a study by Pew Research Center’s Internet & American Life Project has revealed a large number of voters are using their mobile devices to get information about the 2012 election as well as to interact with campaigns and other voters.
Eighty-eight percent of registered voters have a cellphone, although Republicans (90 percent) are slightly more likely to have one than Democrats (85 percent), the study found.
Twenty-seven percent of voters with a mobile phone have used it to stay abreast of election news and political issues in general.
“Republicans and Democrats engage at comparable levels in all of the mobile-politics activities we measured in our survey,” said a press release on the Pew website.
“There are some differences on this issue related to political ideology—for example, liberals are more likely than conservatives to use their phone to get political news—but overall these variations tend to be fairly modest.”
Three-quarters of cellphone-owning registered voters use their device to send or receive text messages, and within this group:
- 19 percent have sent text messages related to the campaign to friends, family members, or others.
- Five percent have signed up to receive text messages directly from a candidate or other group involved in the campaign.
- Five percent say they have received unwanted election-related text messages they did not sign up to receive.
- 45 percent have used their Smartphone to read other people’s comments on a social networking site about a candidate or the campaign in general.
- 35 percent have used their Smartphone during this election campaign to check whether something they just heard about a candidate or the campaign was true.
- 18 percent have used their Smartphone to post their own comments on a social networking site about a candidate or the campaign.
Younger users are more politically active on their Smartphones than older users, the study also found. Fifty-two percent of Smartphone owners aged 18 to 49 read other people’s political comments on a social site while 30 percent of those 50 and over did so. The younger group was also more likely to post their own on comments (22 percent versus 12 percent) and to use their device to look up further information about political statements they’ve heard (43 percent versus 19 percent).
App use, however, has been low across the board, the study found. Only eight percent of app users have used apps from a candidate, political party, or interest group to get information or updates about the campaign. That will not be gratifying news to President-elect Barack Obama or Mitt Romney — both candidates have each released their own apps.
Post from: SiteProNews
The Dazzling Ascendance of B2B Mobile Applications
It’s not a big secret that the mobile app market is massive.
According to the International Data Corporation, there will be 183
billion apps downloaded by 2015. In fact, the mobile app market is so
gargantuan that there’s even a large segment dedicated to B2B apps. In
very recent years, companies have had to both come to terms with, and
embrace the reality that mobile devices are aggressively infiltrating
every industry. The good news is that this is, well, good news.
Smartphones aren’t necessarily exclusive to consumers looking for a cool
new device for surfing the web. It can be argued that the general
consumer use of smartphones barely touches the surface of mobile app
development. As we speak, entire industries are becoming more efficient
through B2B app development.
Why Mobile Apps for B2B?
The answer is simple, the majority of the people you run into have a smartphone and use apps. For all intents and purposes, they’re almost always on their phones checking email. This presents a great advantage for most B2B companies. Mainly, you’re adopting new technology without having to adopt “new” technology. In other words, the bulk of your employees already know how to use and navigate a smartphone and its app store. When you actually deploy the app, the only thing you’ll need to train employees on is the application itself.
Benefits of B2B Apps
* Flexibility & Immediacy - The great thing about mobile apps is that they’re fluid. As your company’s needs change, you can work with a developer to change features and design to meet the needs of your company as it grows. This is especially true for B2B companies who need to expand services internationally. Scaling services across multiple regions and continents has never been easier. Beyond that, building B2B apps offers a sense of immediacy, as they can be quickly developed and deployed.
* Control - Today’s working professionals are essentially attached to their mobile devices at all times. Equipping members of your team with B2B-focused mobile apps offers a greater sense of control over business processes both in the office and out in the field. Through the greater control that B2B apps offer, businesses can bolster their pre-existing B2B outreach efforts.
* Cost-Effective – Mobile apps are all about making life easier. In the B2B world, anything that makes life easier also saves money. If you look at the big picture – the cost of mobile development, how it increases business efficiency, etc – it’s not difficult to measure the large-scale savings mobile apps yield in a short amount of time.
Exhibit A: Qualcomm’s Hour of Service
Long-haul trucking, courier companies, and similar types of transportation companies have taken to using consumer-level smartphone technology to smooth out the kinks in operations. Take the standard logbook, for example. Law requires that every driver fill out logbooks in detail. For years, this has been a pen and paper solution, which has often led to transportation slowdowns and resulted in penalties on logbook inspections. Qualcomm’s Hours of Service (QHOS) solution goes a long way to prevent inaccuracy and inefficiency of fleet management and record keeping. According to a recent case study, the platform has saved cargo companies upwards of $100,000 in administrative costs. For instance, QHOS reports hours in real time, automatically updates the driver’s status and eliminates logbook errors.
Conclusion
At the end of the day, anything that simplifies a business process is good for business. While some businesses may be intimidated by the upfront costs of app development and deployment, those on the cutting edge of the B2B world fully understand the big picture of using B2B apps. So, whether you’re in the transportation, manufacturing or wholesale industry, there’s probably an app for that–or at least there should be.
Why Mobile Apps for B2B?
The answer is simple, the majority of the people you run into have a smartphone and use apps. For all intents and purposes, they’re almost always on their phones checking email. This presents a great advantage for most B2B companies. Mainly, you’re adopting new technology without having to adopt “new” technology. In other words, the bulk of your employees already know how to use and navigate a smartphone and its app store. When you actually deploy the app, the only thing you’ll need to train employees on is the application itself.
Benefits of B2B Apps
* Flexibility & Immediacy - The great thing about mobile apps is that they’re fluid. As your company’s needs change, you can work with a developer to change features and design to meet the needs of your company as it grows. This is especially true for B2B companies who need to expand services internationally. Scaling services across multiple regions and continents has never been easier. Beyond that, building B2B apps offers a sense of immediacy, as they can be quickly developed and deployed.
* Control - Today’s working professionals are essentially attached to their mobile devices at all times. Equipping members of your team with B2B-focused mobile apps offers a greater sense of control over business processes both in the office and out in the field. Through the greater control that B2B apps offer, businesses can bolster their pre-existing B2B outreach efforts.
* Cost-Effective – Mobile apps are all about making life easier. In the B2B world, anything that makes life easier also saves money. If you look at the big picture – the cost of mobile development, how it increases business efficiency, etc – it’s not difficult to measure the large-scale savings mobile apps yield in a short amount of time.
Exhibit A: Qualcomm’s Hour of Service
Long-haul trucking, courier companies, and similar types of transportation companies have taken to using consumer-level smartphone technology to smooth out the kinks in operations. Take the standard logbook, for example. Law requires that every driver fill out logbooks in detail. For years, this has been a pen and paper solution, which has often led to transportation slowdowns and resulted in penalties on logbook inspections. Qualcomm’s Hours of Service (QHOS) solution goes a long way to prevent inaccuracy and inefficiency of fleet management and record keeping. According to a recent case study, the platform has saved cargo companies upwards of $100,000 in administrative costs. For instance, QHOS reports hours in real time, automatically updates the driver’s status and eliminates logbook errors.
Conclusion
At the end of the day, anything that simplifies a business process is good for business. While some businesses may be intimidated by the upfront costs of app development and deployment, those on the cutting edge of the B2B world fully understand the big picture of using B2B apps. So, whether you’re in the transportation, manufacturing or wholesale industry, there’s probably an app for that–or at least there should be.
Why Your Website Should Go Mobile
I was riding public transit the other day. I glanced up after sending
an email from my iPhone and saw passengers toiling away either on their
Apple, Android, or Blackberry device. There wasn’t a newspaper in
sight.
After disembarking I entered a café for a quick latte and witnessed tables full of patrons on iPads and various tablets without one laptop in the vicinity. I made my way from the café and entered my building where I hopped on the elevator with others. As soon as the doors closed we bowed our heads (as if we had entered sacred ground) to scroll through our smartphones to pass the seconds it took to arrive at our respective floors. An hour later, in the gym, my cardio session was distracted by fellow fitness enthusiasts who perched themselves on treadmills and stationary bikes, not clutching bottles of water, but mobile internet devices.
The revolution has not been televised, it has gone mobile.
However, it’s not too late to join the party. There are over 5 billion mobile subscribers in the world to date and many of them are accessing the internet primarily through their smartphones and tablets. By 2015, it is projected that over 50% of off ALL online traffic will come from mobile devices. You have time to get on board. We have provided some additional evidence here, as to why your business should have a mobile website:
1. Local Search
The mobile revolution was spawned from convenience. Google provides different search results for mobile users than desktops to account for their exact current location. You can be out on the street and decide within a split second about where to grab lunch, read reviews, make an online reservation, and get GPS enabled directions/recommendations via walking or local transit. If you want the public to find your business on the spur of the moment and convert to paying customers, then your website needs to be mobile optimized.
2. Attention Span
Practically everyone has ADD when it comes to browsing the internet. Studies show that you have 7 seconds to capture someone’s attention on your landing page before they decide to go elsewhere. If these visitors have to scroll through columns of small text to get to the goods, they will leave. Make sure your mobile home page doesn’t read like the small print of a pharmaceutical ad. Instead, put your “best foot forward” the second customers access your mobile website by displaying clear Calls to Action only.
3. mCommerce
If you are selling products/services online, then there is no question that your website should be optimized for mobile use. 33% of smartphone users have purchased or would consider purchasing through their mobile device. The math speaks for itself.
4. More Cost Effective than Apps
For small and medium-sized businesses, creating an app can be very costly. A recent Nielson study has shown that more mobile shoppers are accessing mobile websites to make purchases than through apps they’ve downloaded to their smartphones. This means that you can bypass the expense of app development and focus on creating a mobile website for your business.
5. Appearance
One of the most obvious considerations is appearance. For example, if you are using Flash on your home page, those with Apple devices will not be able to view the content. In addition, many images which appear attractive on your desktop can look cluttered on a smartphone, if they even load at all. Optimize to ensure your mobile webpage loads quickly and loads well.
6. You Can Still Be First
Depending on your industry, the chances are you still have the opportunity to be one of the first among your competition with a mobile site. In fact, it’s staggering how many businesses have yet to optimize their websites considering the popularity of mobile devices. Create your mobile website today for more profit tomorrow.
Conclusion
The future direction of the internet has already been mapped out. No crystal ball needed this time. Take the success of your business into your own hands by having a professional internet marketing company build your mobile website today.
Article by Marcus Maraih, Content Development, http://www.StandardMarketing.
After disembarking I entered a café for a quick latte and witnessed tables full of patrons on iPads and various tablets without one laptop in the vicinity. I made my way from the café and entered my building where I hopped on the elevator with others. As soon as the doors closed we bowed our heads (as if we had entered sacred ground) to scroll through our smartphones to pass the seconds it took to arrive at our respective floors. An hour later, in the gym, my cardio session was distracted by fellow fitness enthusiasts who perched themselves on treadmills and stationary bikes, not clutching bottles of water, but mobile internet devices.
The revolution has not been televised, it has gone mobile.
However, it’s not too late to join the party. There are over 5 billion mobile subscribers in the world to date and many of them are accessing the internet primarily through their smartphones and tablets. By 2015, it is projected that over 50% of off ALL online traffic will come from mobile devices. You have time to get on board. We have provided some additional evidence here, as to why your business should have a mobile website:
1. Local Search
The mobile revolution was spawned from convenience. Google provides different search results for mobile users than desktops to account for their exact current location. You can be out on the street and decide within a split second about where to grab lunch, read reviews, make an online reservation, and get GPS enabled directions/recommendations via walking or local transit. If you want the public to find your business on the spur of the moment and convert to paying customers, then your website needs to be mobile optimized.
2. Attention Span
Practically everyone has ADD when it comes to browsing the internet. Studies show that you have 7 seconds to capture someone’s attention on your landing page before they decide to go elsewhere. If these visitors have to scroll through columns of small text to get to the goods, they will leave. Make sure your mobile home page doesn’t read like the small print of a pharmaceutical ad. Instead, put your “best foot forward” the second customers access your mobile website by displaying clear Calls to Action only.
3. mCommerce
If you are selling products/services online, then there is no question that your website should be optimized for mobile use. 33% of smartphone users have purchased or would consider purchasing through their mobile device. The math speaks for itself.
4. More Cost Effective than Apps
For small and medium-sized businesses, creating an app can be very costly. A recent Nielson study has shown that more mobile shoppers are accessing mobile websites to make purchases than through apps they’ve downloaded to their smartphones. This means that you can bypass the expense of app development and focus on creating a mobile website for your business.
5. Appearance
One of the most obvious considerations is appearance. For example, if you are using Flash on your home page, those with Apple devices will not be able to view the content. In addition, many images which appear attractive on your desktop can look cluttered on a smartphone, if they even load at all. Optimize to ensure your mobile webpage loads quickly and loads well.
6. You Can Still Be First
Depending on your industry, the chances are you still have the opportunity to be one of the first among your competition with a mobile site. In fact, it’s staggering how many businesses have yet to optimize their websites considering the popularity of mobile devices. Create your mobile website today for more profit tomorrow.
Conclusion
The future direction of the internet has already been mapped out. No crystal ball needed this time. Take the success of your business into your own hands by having a professional internet marketing company build your mobile website today.
Article by Marcus Maraih, Content Development, http://www.StandardMarketing.
How to get started with mobile
Mobile users are increasing. They wanted to quickly find key information without having to bother looking. Yes, action is considered an extra inconvenience to people who are driven by efficiency. A mobile audiences want information. Too much zooming and clicking and mobile users to the next option, or tweeting about their negative experiences. Using traditional design and layout of your site's strategy for the existence of a risk of losing your mobile phone potential clients and customers.
Know design should and should not be done.
For example, iPad
not play Flash. According to Wired magazine, nearly one out of every 300 people already have a Ipad America, and not one of those people can see if your website designed in Flash. It is also important to keep the contents of the writing, the net column, at least to help people find specific nuggets of information they are seeking. As a general rule, less is more when dealing with a smaller screen.
Knowing the difference between an application and mobile web sites.
A website immediately available when users access via the Internet. If you have a website on the Internet, mobile phone
users can find it. On the other hand, the application must be downloaded by users. This requires additional steps to download and sometimes have additional costs associated.
Know if you need to create a separate mobile website.
Because your website can be accessed by mobile users, whether you even need to create a separate website? One way to make this decision is to check Google Analytics on your website today. From here, you can quickly find the total number of mobile devices accessing your website. You can also see if the numbers go up or changed. Use the results to help determine whether it is time to invest in the mobile space.
Know what's out there.
Begin to investigate competitors and brands on different mobile devices. You will find a variety in what you experience as a user. For example, Whole Foods really optimized for using mobile phones with a separate mobile website. You can compare them with the traditional site of their mobile sites from your PC by clicking on the "mobile site" in the footer of their website.
Another example of a site designed for mobile users Wired Magazine. On the other hand, J Crew do not have a separate mobile site. Visit them on the mobile device and you'll see an exact replica of their website. The presence of mobile they are not directed to online shoppers who want to quickly make a purchase. Martha Stewart is another example of mobile phone brands whose presence appears to be based on a traditional website design rather than tailored for mobile users.
Know design should and should not be done.
For example, iPad
not play Flash. According to Wired magazine, nearly one out of every 300 people already have a Ipad America, and not one of those people can see if your website designed in Flash. It is also important to keep the contents of the writing, the net column, at least to help people find specific nuggets of information they are seeking. As a general rule, less is more when dealing with a smaller screen. Knowing the difference between an application and mobile web sites.
A website immediately available when users access via the Internet. If you have a website on the Internet, mobile phone
users can find it. On the other hand, the application must be downloaded by users. This requires additional steps to download and sometimes have additional costs associated. Know if you need to create a separate mobile website.
Because your website can be accessed by mobile users, whether you even need to create a separate website? One way to make this decision is to check Google Analytics on your website today. From here, you can quickly find the total number of mobile devices accessing your website. You can also see if the numbers go up or changed. Use the results to help determine whether it is time to invest in the mobile space.
Know what's out there.
Begin to investigate competitors and brands on different mobile devices. You will find a variety in what you experience as a user. For example, Whole Foods really optimized for using mobile phones with a separate mobile website. You can compare them with the traditional site of their mobile sites from your PC by clicking on the "mobile site" in the footer of their website.
Another example of a site designed for mobile users Wired Magazine. On the other hand, J Crew do not have a separate mobile site. Visit them on the mobile device and you'll see an exact replica of their website. The presence of mobile they are not directed to online shoppers who want to quickly make a purchase. Martha Stewart is another example of mobile phone brands whose presence appears to be based on a traditional website design rather than tailored for mobile users.
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