Myspace must put a comprehensive privacy policy in place and submit
to audits for the next two decades, the Federal Trade Commission has
decided.
Myspace, the most popular U.S. social networking service before being
overshadowed by Facebook and LinkedIn, must implement the changes a
complaint was filed alleging it had passed along users’ names to
advertisers via referrer headers.
The online entity was purchased last year by the ad network Specific Media.
Myspace allegedly “leaked” information about users by including data
about them in referrer headers, the HTTP header information
automatically sent by publishers to ad networks. The information
included users’ age, gender and “FriendID” to ad networks.
Chrome to Support Do Not Track
Google Chrome will soon have support for the Do Not Track privacy setting, MediaPost News reported.
Do Not Track, aids users in opting out of being tracked online for the purposes of targeted advertising.
Some critics say the setting “has the potential of giving consumers a
false sense of security,” the report said. “But since Chrome is close
to becoming the world’s most-used browser, if it’s not already, its
support for DNT is pretty important.”