YouTube will cut at least 60 percent of its programming deals heading
into its second season offering a TV-like experience for viewers.
Last fall, YouTube announced it would fund original content, dubbed
channels. The Google-owned video site launched 100 channels at that time
and added an additional 60 last month.
Channels, featuring stars like Madonna, Ashton Kutcher and Sofia Vergara, is a bid to attract premium advertising dollars.
Other channels include eHow Home by Demand Media, WSJ Live by The
Wall Street Journal, WWE and Red Bull. The entire listing can be viewed here.
As the contracts for the original 100 channels have come up for
renewal, according to AllThingsD, YouTube will only renew roughly 40
percent of them.
YouTube will reportedly deal with the renewals in groups, beginning
with the channels launched in January of this year. The new deals,
AllThingsD reports, will be similar to those YouTube set up last year —
programmers received advances of up to $5 million to produce videos that
would be exclusive to the video site for at least one year.
Even if a channel is not renewed, it can still appear on YouTube. It
won’t, however, receive any more funding with which to produce videos,
AllThingsD reports. Channels that have not earned at least YouTube’s $5
million investment back must pay 100 percent of its revenue to YouTube
until the company is paid back in full.
In an interview with AllThingsD, YouTube’s director of content
strategy Jamie Byrne says the site is most concerned about the “watch
time” each channel spawns.
Adage.com,
which has a listing of the top YouTube channels, is likely a good
indicator of at least some of the channels that will be renewed. Mondo
Media, Howcast, WWE Fan Nation, Jayz, Motor Trend, Source Fed, The
Warner Sound, The Onion and XTreme Video make up the all-time top 10.
The Warner Sound, Awesomeness TV, Source Fed, EnTV, Motor Trend are the current top five trending sites.
Post from: SiteProNews
Showing posts with label youtube. Show all posts
Showing posts with label youtube. Show all posts
YouTube Changes Copyright Algorithms
YouTube is changing its algorithms in a bid to cut down on invalid copyright infringement claims on its video-sharing site.
The site, a subsidiary of Google, said Oct. 3 it will begin to manually review some claims rather than its system automatically blocking disputed footage.
The changes come about a month after algorithms mistakenly flagged a speech by First Lady Michelle Obama shortly after it aired. YouTube’s system automatically put a copyright blocking message on the clip.
YouTube launched Content ID five years ago to help users manage their content when it appears on the site.
“Users have always had the ability to dispute Content ID claims on their videos if they believe those claims are invalid,” wrote Rights Management Product Manager Thabet Alfishawi in a blog post.
“Prior to today, if a content owner rejected that dispute, the user was left with no recourse for certain types of Content ID claims (e.g., monetize claims). Based upon feedback from our community, today we’re introducing an appeals process that gives eligible users a new choice when dealing with a rejected dispute. When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification.”
With more than 10 million files uploaded to the Content ID system, mistakes happen, Alfishawi said. This is where the algorithm changes come in: videos with claims of invalidity against them will be put in a queue to be manually reviewed.
“This process prevents disputes that arise when content not owned by a partner inadvertently turns up in a reference file,” Alfishawi said. “Smarter claim detection minimizes unintentional mistakes. Of course, we take action in rare cases of intentional misuse, up to and including terminating Content ID access.”
Post from: SiteProNews
The site, a subsidiary of Google, said Oct. 3 it will begin to manually review some claims rather than its system automatically blocking disputed footage.
The changes come about a month after algorithms mistakenly flagged a speech by First Lady Michelle Obama shortly after it aired. YouTube’s system automatically put a copyright blocking message on the clip.
YouTube launched Content ID five years ago to help users manage their content when it appears on the site.
“Users have always had the ability to dispute Content ID claims on their videos if they believe those claims are invalid,” wrote Rights Management Product Manager Thabet Alfishawi in a blog post.
“Prior to today, if a content owner rejected that dispute, the user was left with no recourse for certain types of Content ID claims (e.g., monetize claims). Based upon feedback from our community, today we’re introducing an appeals process that gives eligible users a new choice when dealing with a rejected dispute. When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification.”
With more than 10 million files uploaded to the Content ID system, mistakes happen, Alfishawi said. This is where the algorithm changes come in: videos with claims of invalidity against them will be put in a queue to be manually reviewed.
“This process prevents disputes that arise when content not owned by a partner inadvertently turns up in a reference file,” Alfishawi said. “Smarter claim detection minimizes unintentional mistakes. Of course, we take action in rare cases of intentional misuse, up to and including terminating Content ID access.”
Post from: SiteProNews
Subscribe to:
Posts (Atom)