Do you want to know how your website compares to the big players in
your industry? Do you want to learn how to compete with these sites?
This month, SEO analysis provider SEOprofiler.com has published a list
of the websites with the most backlinks in November 2011.
Comparing the backlinks of these websites with your own backlinks can
help you to improve the position of your website. The necessary three
steps are explained below.
Backlinks are the cornerstone of successful search engine
optimization. The more high quality backlinks a web page has, the higher
it will rank in the search results of Google, Yahoo and Bing.
Which Websites Do Have the Most Backlinks?
The published backlink statistics are grouped by country and the top
10 websites in the USA come as no surprise: Facebook and Twitter lead
the group, followed by Wordpress, YouTube, Google, Google Maps,
Wikipedia, Digg, Amazon and Flickr.
All of these websites are major players in their category and it’s no
wonder that many websites link to them. The websites with more
backlinks in other countries often show unexpected results.
For example, Orkut.com.br
is in position 2 in Brazil and the website of a company from the
chemical industry comes in position 4. The website with the most links
in Israel is a news site and the second most linked website in Poland is
a website statistics provider.
The top 100 websites with the most backlinks are available for 34 different countries
on the website. The top lists are sorted by number of unique backlinks
by Link Influence Score. The Link Influence Score shows the impact of
links from the domain on the search engine rankings of other web pages.
The higher the Link Influence Score, the more valuable the link from
that website for other websites. In other words, 10 links from websites
with a high Link Influence Score have a higher impact on the Google
rankings of your website than 100 links from websites with a very low
Link Influence Score.
How to Improve the Backlinks of Your Own Website
It’s nice to know that other websites have thousands of backlinks.
However, this won’t help your website much. If your website does not
belong to the big players that dominate the press then it is much more
difficult to get good backlinks.
Fortunately, it’s not only the amount of backlinks that makes the
difference. It is also important to get the right backlinks. If you
manage to get the right kind of backlinks to your site, you can outrank
other pages in the search results, even if they have many more backlinks
than your site.
Step 1: Check the Number of Backlinks That Point to Your Website
The first step to improve your backlinks is to get an overview of the
current links that point to your website. To get an overview of the
backlinks that point to your website, search for “link:yourdomain.com” on Google and Yahoo (remove the quotation marks, replace yourdomain.com with your own domain and make sure that there is no space in the search query).
Google and Yahoo will show you some of the links that point to your
website as well as the total number of links that they found for your
site. In general, Yahoo shows many more backlinks than Google. Google
has confirmed that they show only a small selection of the backlinks to
make sure that you don’t reverse-engineer the rankings of a site by
analyzing the backlinks. That Google statement confirms how important
backlinks are.
You can also search for your backlinks on SEOprofiler.com. Go to their home page
and enter the URL of your website in the search box. For most domains,
you will get many more results than Google will show you.
Compare the total number of backlinks with the number of backlinks of
the websites that currently have top rankings for your keywords. That
will give you an idea of how difficult it will be to get high rankings
for these keywords.
Step 2: Check the Anchor Texts of the Links That Point to Your Website
The anchor text of a link is the text that composes a link to another
web page. The anchor texts that are used in the links to your website
have a major impact on the position of your web pages on Google. If many
other websites link to your site with the anchor text “green widgets”
then it is likely that Google will show your website on the first result
page for the search term “green widgets.”
To check the anchor texts that point to your website, visit the pages
that Google and Yahoo show for a link: query and search for the link to
your site. If you searched for your domain on Soporiferous, you will
automatically see the most popular anchor texts of links that point to
your website in a table with a chart.
If the most popular anchor texts of your website do not contain your
targeted keywords, you should work on the links. For example, contact
the webmasters of the websites that link to your site and ask them to
change the anchor text. You can do this manually or you can use the
tools in Soporiferous to do this more quickly.
Step 3: Check the Linked Pages of Your Website
The pages of your website that have the most backlinks are the pages
of your site that get the highest rankings on Google, Yahoo and Bing.
The home pages usually is the most linked page of most websites.
To find the most linked pages of your website, analyze the pages that
Google and Yahoo show for a backlink search and follow their links.
Alternatively, you can view the most linked pages of your website on
the result page on SEOprofiler. Their result page shows the most linked
pages of your site as well as the percentage of links that go to the
different pages on your site.
If the most linked page of your website is not your home page, you
have a good indicator of what content on your website other people find
interesting.
Optimizing the backlinks of your website is the most important thing
that you have to do to improve the position of your web pages on Google,
Yahoo and Bing. Unfortunately, it is also one of the most tedious
tasks.
If you use link analysis and link building tools then you can find
the best links for your website more quickly. Focus on the right kind of
links and you will achieve great results in less time. For that reason,
it often makes sense to invest in professional link building tools if
you want to invest your time and money wisely.
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