Are you actively building at least one list in your niche right now?
If not, you’re missing out on quite a bit of potential growth and
income. Let’s talk about seven reasons why you need to build a list.
Build A Relationship With Your Readers
The main reason to build a list is to be able to build a relationship
with your readers. They have to know like and trust you before they
ever consider buying something through your site (be it your own product
or an affiliate offer). A list allows you to stay in touch and gives
them that chance.
Connecting With Your Target Market
Not only are you building a relationship with your subscribers,
you’re also connecting with your target audience. This means that once
you have a list, you can ask them what they want to learn more about,
what problems they are facing and the likes.
Bring People Back To Your Site
An email list also allows you to bring visitors back to your site.
How many times have you been surfing the net, ended up on a really great
site…but half an hour later you can’t remember what it was or how to
get back to it (unless you spend a lot of time going through your
browser history, which no one does). With an email list, you can
continually send them more and more great content that includes links
back to your site.
Branding Yourself As The Expert
And speaking of great content…it, in combination with a list allows
you to brand yourself as an expert. Your readers get great advice from
you over and over again on a certain topic. It won’t take them long to
figure out that you know what you’re talking about…which again builds
the trust you need to create a profitable and sustainable online
business.
Easy To Automate
One of my favorite aspects of list building is the fact that it’s so
easy to automate. I set up my list once, I drive traffic to the pages of
my site that contain an opt-in box and then I start adding email
messages to my autoresponder. Each of these things I only have to do
once, but they will continue to work for months and years to come…
growing my list, making money from my list etc.
Making Multiple Offers
Another big advantage of having a list is that you can make multiple
offers. Think about this…if you are passionate about gardening, you’re
not going to buy just one gardening book, subscribe to one magazine and
buy one set of tools. Instead you’re going to get several of each and
you’ll keep spending more and more on your hobby. Your target audience
is no different. By having a list you can make them multiple related
offers (again, both your own products or affiliate offers or a
combination of both).
Being Able To Generate Income With The Push Of A Button
Last but not least, let’s talk about the reason that brings me the
biggest peace of mind. If you have a responsive list (even if it’s
relatively small), you have the ability to generate extra income at the
push of a button. There have been many a times when we needed a few
hundred extra dollars for unexpected bills. Each time I was able to come
up with the extra cash just by sending a special offer to one of my
lists.
