The tools listed below are used to determine the effect of your social media and marketing efforts.
Seven Free Monitoring Social Media Tools Available to Businesses
1. Twitter Advanced Search
Perform powerful searches with the advanced features the search tool
on Twitter provides. Once you establish your search, you can keep the
inquiry as an RSS feed. Doing so will help you stay current with the
latest information.
2. Google Alerts
You are able create keyword searches on Google Alerts. For instance,
you are able to search your company’s name as well as your competitors.
You will receive updates via your RSS feed or email. You have the
ability to create a page containing the latest information concerning
the keywords selected when used in conjunction with the iGoogle
application.
3. Addict-o-matic
This is a tool that consolidates search matches over Twitter, blogs,
Flickr, Digg and more. It offers an attractive interface with a single
page dashboard. This is a great tool for summarizing all your social
information in one place.
4. Google Reader
One of the best choices to use for monitoring social media is Google
Reader. By subscribing to RSS feeds of your competitors’ sites, top
blogs in your industry, Twitter searches, news sites and more, you have
all the information you need in one place. Google Reader offers you the
ability to subscribe to searches on sites like YouTube and Flickr. This
allows you to obtain updates on any new images or videos matching your
brand or cause.
5. Boardtracker
Focus on obtaining information from message boards and forums with
this online tool. Features available include an influencer list and
topic cloud. Some users could be turned off by the ads that are included
with the search results. A premium version is available.
6. Social Mention
Reach, strength, sentiment and passion are some of the appealing
mixture of easy-to-read metrics offered by Social Mention. This tool
tracks Twitter, blogs, mainstream news, blog comments, video, audio and
images. Your searches can be saved as RSS feeds, easily keeping you
current.
7. Twazzup
This is a monitoring tool focusing on Twitter. It keeps everything
easily readable on a single page. Sentiment, influencers and top links
are all available.
These social media monitoring tools can be an essential part of your
plan to analyze social media for your business. By using social CRM
tools you can learn a lot about your customers and your brand by
investigating the spikes in your volumes of social media.
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