Today I’m covering QR Codes, a fairly new technology for encoding
data that is quickly growing in use and popularity. You need to be aware
of this emerging trend and of how you can incorporate QR Codes in your
marketing campaigns.
QR codes are the modern-day version of the bar code. These are
blocky, black and white patterns with tons of data encoded on them.
They’re encoded with your URL so that when you scan one with a
smartphone or other mobile device, it sends the browser straight to the
website.
Imagine this – you’ve got a print advertisement telling people to
check out your website. They have to go to a computer, type in the URL,
and hit click before they can see it. With a QR code, all they do is
scan it and they’re there.
Plus, you can use them for more than just getting people to your
website. You can embed the URL of your Facebook Like button into the
code so that with one quick scan, they Like you. You can also embed it
with a URL that instantly subscribes them to your list. See how cool
this is?
How to Use QR Codes
The great thing about QR codes is that you can put them anywhere.
There have been some famous marketing campaigns already where companies
have plastered QR codes all over their merchandise to get people to
their websites. You can put them on brochures, business cards, t-shirts,
fliers, bus stops, kiosks, signs and more. Stamps and stickers of your
QR code can be made and you can even put them on websites.
You can embed them with any URL you like. In addition to the examples
above, you can send people to your Facebook fan page or Twitter
profile, your YouTube channel or a specific video, your blog, your
profile on any site, your landing page or absolutely anywhere else you’d
like them to go.
Getting Your Own Code
You’re probably wondering how much this awesome new technology is
going to run you. Well, here’s another surprise. You can make as many QR
codes as you’d like for free. This is a really simple technology and it
doesn’t take much to embed one with a URL.
There are websites that create your code for you. These include:
- Kaywa – reader.kaywa.com/
- Qurify – www.qurify.com
- QRMobilize – qrmobilize.com
- GoQRme – goqr.me
- Google’s URL Shortener – goo.gl
Editor’s Note: QRCodes-Index.com allows you to create up to 5 free QR Codes.
And these are just a few of them. They give you an instant code that
you can copy and paste, or save and print out. You can make one for each
of your URLs and plaster them everywhere.
One quick word of warning, though – You probably want to go out right
now and start a massive campaign with your QR codes. But before you get
started, make sure you’ve got a good purpose in mind. In other words,
what do you want people to do when they scan that code? Make sure you’ve
got it well thought out before you start investing your time in putting
your codes everywhere.
Written by Toby Russell, Internet Marketer, Publisher & Property Investor
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