Digital tools are being used more and more often today as a way to
communicate to larger audiences with more of a punch. The internet is
now the truly most important tool of all for marketing. To help with
your marketing efforts, below are 6 strategies for website success.
1. Updates
A major benefit of marketing on the web is that you can continually
update things even after they have been published. With printed
material, that is not possible. If you have a promotion you want to
promote, or a new product or service that is starting, add them to your
website. Most websites today are made to make additions such as images
and text easy to add after the website is up and running. Frequently
updating your website will yield major results.
2. Communicating the Message
The most important marketing tool at your disposal is your website.
Keep in mind the potential customers in the future, as well as current
customers you have now. Never forget that even a tiny company can make a
huge impact on competition, but only if you have a good one. If you
build it, they will come. The important thing is to always be focused on
the message you want to convey. Partnering with someone who can create
that image, slogan, deal or whatever it may be will be helpful.
3. Branding
Along with the message you communicate, you need to get your brand
aligned on the site. Adding your logo, visual effects and any key
messages to the homepage and any other pages must be a part of your
scheme, and it all should be in sync.
4. Photography
Too many people use generic images of smiling women and men on their
webpage. This is a big mistake. If the people you’re putting pictures of
on your website don’t work for you, why are they there? Try to always
use custom-made photos that relate directly to the services you provide.
5. Promotions
Every single day, your webpage can be promoted somehow. If someone
sends an email from your company, the webpage is promoted. If you get
into Google’s good graces, you’re promoted. Your website is marketed so
that everyone sees your companyname.com and are constantly reminded that you exist and you are there.
6. Marketing, Not IT
Gone are the days that web design was a job that the IT department
took care of. Smaller companies may still believe this, but the best bet
for small start ups is to get some outside support to help you design
and maintain your website. Give it to the specialists. Trust me,
outsourcing is your friend!
Your website can make or break your business, and your success. Be
sure to put all your resources into a great website, because the pay off
is unbelievable!
