Developing a well-designed professional website for your business is
critical these days and WordPress is an excellent way to achieve this
goal. The internet is more competitive than it ever has been and you
will need an up-to-date, user-friendly, proficient website.
I used to have a site that was built manually and all changes had to
be done manually as well. I really loved the site and it did well, but
it finally came time to admit that I needed to modernize and update our
site. My online business is a big part of me and letting go of my hard
work was difficult, but I knew it had to be done. My web consultant
recommended WordPress and after looking it over, I agreed.
The differences with WordPress are amazing! My site is much more
efficient, easy to use and I can do much more with it. There are more
options for this type of site, but WordPress is the one I use and can
personally recommend. Below are some of the more important reasons why
you should be using WordPress for your business website.
1. Free – Building a business is tough enough so
when you can get something of quality for free that will help your
business it is definitely worth looking into. WordPress does not charge
for the use of their themes, plugins, widgets, etc.
2. SEO Friendly – SEO (search engine optimization)
is an important part of your online success. Much of your site’s traffic
will come from the major search engines. Getting listed towards the top
of these search engines is not always easy so having a search engine
friendly site can help immensely. There are many WordPress plugins to
help specifically with SEO. WordPress also provides spam protection to
keep your site from getting penalized by the search engines.
3. Social Media Efficiency – WordPress sites have
excellent social media capabilities to help build your business. There
are plugins that will connect all your social site pages to your main
site and automatically post to them when you post on your site. This
enables you to share more of your content and get more people to see
what your site has to offer.
4. Easy to Use – You do not need to know HTML or
PHP coding to create your own WordPress site. Everything is coded for
you and it is basically a matter of putting everything into place.
Instead of having to build your house, all you have to do is
arrange the furniture.
5. Content Updates – Updating your site with new content
regularly is very important and using WordPress makes it very easy to
manage your content. It takes just minutes to create new pages or posts
with a simple text editor in your site Admin.
6. Support – Anytime you have problems with your
site there is an extensive support system available. Also, WordPress is
so widely used that you can do a search and easily find answers to your
website questions.
7. Professional Themes – WordPress provides
hundreds of professionally designed website themes for you to use. These
themes come in a variety of designs, layouts and color. This does not
mean that you will have a cookie cutter website. You can easily
customize the look of your site so it has its own unique appeal.
8. Plugins – Plugins are little add-ons that
provide different features for your site. There are tons of plugins from
which you can choose. For example: there is a plugin that schedules and
displays events on your site. This is great if you have special offer
sales, do webinars, classes or online parties. There is another plugin
that will make your site mobile ready. The
possibilities are limitless!
9. Easy to Change – Many people periodically
freshen up their site with a new layout or design. Also, your business
might become such a huge success it outgrows your original site and
requires more features, etc. Changing and adding to your site is
extremely easy with WordPress. You can choose a new theme and it will
override the old one without disturbing your content. You can add on
more extensive plugins and widgets to accommodate your business’s
growing needs in minutes.
10. Blogging Ability – WordPress sites originally
were developed for blogging so not only can you successfully manage your
whole business site, you have blogging capabilities as well. Although
blogging started out more like writing a daily journal it is invaluable
for most businesses. These sites are blog ready.
So if you have or are thinking about a business website, be sure to
look into WordPress and other similar sites. The ease, efficiency and
capabilities of these sites can help you and your business grow and
progress for great success!
