Because distracted driving has a whole new definition in our era of iPods, smartphones and GPS, driver’s education means teaching students to focus. The 911 Driving School adapts its courses to help encourage a collision-free life.
“We leverage police officers and their experience in our classrooms. The benefits of having a police officer are they understand the rules of the roads and they’ve seen it all,” said Joe Pruskowski, marketing coordinator for The Driver Training Group. “They share their knowledge in the classroom and things aren’t just rules of the road–they offer real consequences.”
While some high schools still offer driver’s education courses, others do not. Teenagers looking to complete the required courses and necessary hours to obtain their license are forced to find a decent program to appease their parents and prepare properly.
According to 911 Driving School, graduate drivers from the variety of programs offered receive fewer violations and collisions than the average for other driving schools located in Washington. The school is also offered in additional states including California, Colorado, Ohio and South Carolina.
“We have a strong brand and a great product with great instructors. The trick for us was figuring out how to get noticed,” Pruskowski said. “With search [marketing] there is a national component as well as a local component and we need both to get ranked so people can find our brand.”
911 Driving School required a good boost in the search engines in order to do their part to change the driving environment for everyone. After seeking the help of SEO.com, the driver’s education program has seen success.
With an aggressive campaign, 911 Driving School experienced an increase in organic search traffic and organic ecommerce revenue.
“Nothing works quickly, not even SEO, but we’ve been diligent and patient and we’ve been able to see results,” Pruskowski said.
In a mission to educate and inspire better driving, an in-depth look into the 911 Driving School makes a 16 year old teen driver behind the wheel seem a little less frightening. And when 911 Driving School sees results, the roads are seeing results as well.
